Email Marketing Tenders

Two routes. Watch the portals for open tenders, or work backwards from the contracts that are about to expire, which is where most of this category actually turns over. Stotles pulls notices from 100+ portals into one search, and platform-wide there are 2,145 tenders open right now across every category. For email marketing on its own the open pipeline is thin, so expiry dates matter more than the open list.

Councils, NHS bodies, universities, museums and national agencies: anyone with a subscriber list to keep informed. The requirement usually sits with a communications or digital team rather than with IT, which is why the same job gets titled an e-newsletter solution in one notice and a marketing automation platform in the next. Current top buyers for this topic are rendered live further down the page.

The codes that show up most on these notices are 48481000 (Sales or marketing software package), 48510000 (Communication software package) and 79342000 (Marketing services). Plenty of on-intent notices carry no marketing code at all and sit under a general software heading instead, so this page filters on keyword phrases rather than CPV codes. Filtering by code would drop a large part of the category.

Mostly awarded directly. Of the 546 notices matching this page, 311 sit at the awarded stage and 29 at pre-tender, while only a handful are open at any one time. A large share of the awards are call-offs or direct awards from cloud software frameworks rather than full competitions, so a supplier watching only the open list sees very little of this category.

In practice, very little. Buyers use both labels for the same requirement: a platform that holds a list, segments it and sends templated email, often with SMS attached. Marketing automation notices tend to be bigger and to expect integration with a CRM system, while e-newsletter and bulletin notices are usually a straight software subscription. Both sit inside this page's filter.