A/B Testing Tenders
See open A/B testing tenders and awarded contracts for the UK public sector.
Most of this market is accessibility work: audits and testing of public websites and apps against WCAG 2.2 and the Public Sector Bodies Accessibility Regulations. The rest is conversion work, where buyers hire agencies to run experiments and split tests on live services.
Stotles tracks 604 notices matching this topic, 315 of them awarded. Buyers range from central government agencies to councils, universities and NHS bodies. Contracts run from a one off audit of a single website to a multi year rate card.
594 results
- Awarded contract
Accessibility audit - Training
- Awarded contract
Accessibility audit - Training
- Awarded contract
CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR
- Closed tenderPublished 22 December 2025
CFT 3877 – MPFA for Accessibility Audits on Local Authority Towns, Villages, Facilities and Tourist Sites to be carried out on South Dublin County Council and Dublin City Council administrative areas
- Awarded contract
Egress Workspace Licence Renewal
- Awarded contract
Egress Workspace Licence Renewal
- Expired contract
Accessibility audit
- Awarded contract
Accessibility Audit
- Awarded contract
Digital Accessibility Audit
- Closed tenderPublished 26 November 2025
Intranet Delivery and Renfrewshire.gov.uk Optimisation Phase
- Closed tenderPublished 25 November 2025
Early Engagement Notice - Market Engagement Opportunity
- Expired contract
EFM Research Audit
- Open tenderPublished 19 November 2025
Panel for the provision of Architect Led Services for projects of less than €1 million (ex. VAT) in value
- Expired contract
SMarT Accessibility Testing
- Expired contract
Accessibility Audit Services
- Awarded contract
Access Audits, Associated Guidance & Advice Consultancy Services
- Awarded contract
Website Hosting and Support
- Closed tenderPublished 16 October 2025
CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR
- Closed tenderPublished 16 October 2025
City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR
- Expired contract
TVCA-PROC-0630 - Access Audits & Accessibility Training
Frequently asked questions
Frequently asked questions about accessibility testing, accessibility audit, conversion rate optimisation, split testing in the UK public sector.
How do I find accessibility testing contracts in the UK?
Two routes. Search the portals for what is already advertised, or get in earlier by tracking the buyers who commission this work on a cycle. Stotles pulls notices from 100+ portals into one search, so an accessibility audit posted on a Welsh or Irish portal shows up beside the Contracts Finder ones. Platform-wide, 2,197 notices are open right now across every topic.
What CPV codes cover accessibility testing and audit work?
Two carry most of it: 79212000 (Auditing services) and 72800000 (Computer audit and testing services). Run alongside this page's keyword filter, 79212000 returns 32 notices and 72800000 returns 26.
Neither is stored as a filter here. The site AND-combines stored codes with the keywords, which would cut this page from 604 notices to 147, so the keywords do the work on their own.
Is A/B testing the same as accessibility testing?
No. Accessibility testing checks whether a service works for disabled users and meets the WCAG standard, and for public sector websites it is a legal requirement rather than a choice. A/B testing compares two versions of a page to see which one performs better.
This page covers both because buyers tend to buy them from the same sort of supplier, and because in notices A/B work is almost never called A/B testing. It appears as conversion rate optimisation, or as a split testing tool.
How many accessibility and conversion testing contracts are there?
604 notices match this page's filter across every stage, and 315 of those are awarded contracts rather than live opportunities. Another 19 sit at pre-tender, which is where the early signal is: a buyer describing an accessibility audit before any tender exists.
Open tenders are the smallest slice by a wide margin. Waiting for one to appear is a poor strategy on this topic.
Which organisations buy accessibility auditing?
Central government agencies, councils, universities, NHS bodies and arms length public bodies all turn up in the 50 notices sampled for this page. The work is usually small and specific: one audit of one website, or a rate card for repeat audits across a portfolio of sites and apps. Training for in house accessibility auditors comes up as its own contract too.
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