A/B Testing Tenders
See open A/B testing tenders and awarded contracts for the UK public sector.
Most of this market is accessibility work: audits and testing of public websites and apps against WCAG 2.2 and the Public Sector Bodies Accessibility Regulations. The rest is conversion work, where buyers hire agencies to run experiments and split tests on live services.
Stotles tracks 604 notices matching this topic, 315 of them awarded. Buyers range from central government agencies to councils, universities and NHS bodies. Contracts run from a one off audit of a single website to a multi year rate card.
594 results
- Closed tenderPublished 1 October 2025
BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS
- Awarded contract
Construction Consultancy Services Framework
- Expired contract
Futures TRS Clariter Consultancy Call Off
- Awarded contract
Digital Accessibility Audits
- Awarded contract
Framework for Professional Consultancy Services
- Expired contract
Accessibility Test Automation Tool
- Awarded contract
Access Audits for Local and Independent Museums
- Closed tenderPublished 14 August 2025
WCAG Audit & Assessment (Web Content Accessibility Guidelines)
- Stale Pre-tenderPublished 13 August 2025
WCAG Audit & Assessment (Web Content Accessibility Guidelines)
- Awarded contract
Provision of Programme and Digital Services Delivery Provider(s)
- Awarded contract
MHCLG Accessibility Testing & Auditing Services
- Stale Pre-tenderPublished 24 July 2025
PMC 3831 - Preliminary Market Consultation for Accessibility Audits
- Expired contract
DfE Sign-in Accessibility Audit Contract 25/26 (con_27948)
- Stale Pre-tenderPublished 3 July 2025
Google Analytics and Webtrends WTO
- Closed tenderPublished 20 June 2025
ACCESS AUDITS FOR LOCAL AND INDEPENDENT MUSEUMS
- Expired contract
Malvern Carparks Accessible Audit Works - Lot 9c
- Awarded contract
Provision of Digital Accessibility Auditing Service
- Awarded contract
Search Engine Optimisation (SEO) Services
- Awarded contract
ICO Accessibility Audits
- Awarded contract
Accessibility Services
Frequently asked questions
Frequently asked questions about accessibility testing, accessibility audit, conversion rate optimisation, split testing in the UK public sector.
How do I find accessibility testing contracts in the UK?
Two routes. Search the portals for what is already advertised, or get in earlier by tracking the buyers who commission this work on a cycle. Stotles pulls notices from 100+ portals into one search, so an accessibility audit posted on a Welsh or Irish portal shows up beside the Contracts Finder ones. Platform-wide, 2,197 notices are open right now across every topic.
What CPV codes cover accessibility testing and audit work?
Two carry most of it: 79212000 (Auditing services) and 72800000 (Computer audit and testing services). Run alongside this page's keyword filter, 79212000 returns 32 notices and 72800000 returns 26.
Neither is stored as a filter here. The site AND-combines stored codes with the keywords, which would cut this page from 604 notices to 147, so the keywords do the work on their own.
Is A/B testing the same as accessibility testing?
No. Accessibility testing checks whether a service works for disabled users and meets the WCAG standard, and for public sector websites it is a legal requirement rather than a choice. A/B testing compares two versions of a page to see which one performs better.
This page covers both because buyers tend to buy them from the same sort of supplier, and because in notices A/B work is almost never called A/B testing. It appears as conversion rate optimisation, or as a split testing tool.
How many accessibility and conversion testing contracts are there?
604 notices match this page's filter across every stage, and 315 of those are awarded contracts rather than live opportunities. Another 19 sit at pre-tender, which is where the early signal is: a buyer describing an accessibility audit before any tender exists.
Open tenders are the smallest slice by a wide margin. Waiting for one to appear is a poor strategy on this topic.
Which organisations buy accessibility auditing?
Central government agencies, councils, universities, NHS bodies and arms length public bodies all turn up in the 50 notices sampled for this page. The work is usually small and specific: one audit of one website, or a rate card for repeat audits across a portfolio of sites and apps. Training for in house accessibility auditors comes up as its own contract too.
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