Business services: law, marketing, consulting, recruitment, printing and security

Tender description

The Catapult is looking to procure a new marketing and communications framework to assist us in delivering vibrant and creative materials in addition to consultative and specialist marketing support where required. Successful suppliers in this framework will be integral to ensuring we meet our overall mission: to make the complex, technical world that we work in within the energy space more readily accessible to a wide range of audiences – from government and policy makers, to SME’s, industry and the public – by telling the real-life stories of the Catapult and the ambitious work it is doing. Agencies on this lot are capable of translating communications strategy into marcomms deliverables, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: — providing detailed media and channel recommendations, — using data and analytics to justify investment decisions, — developing channel recommendations in light of both audience data and creative content fit with channel, — design and develop content in line with ESC’s services and offerings, — design and develop high-quality methods of dissemination for content, — research, write and develop case-studies, — develop positioning and messaging, — development of creative propositions, inclusive of relevant research including the delivery of brand and values workshops, — creative development across both art and copy, — training, including media training, crisis handling etc. — public affairs strategy service. Agencies can provide a full design service across all types of project. This may include, but is not limited to: — creative direction and management, — developing design concepts suitable across all media channels, including online and offline, — designing/developing brand collateral to include, but not limited to: —— brochures, —— infographics and icons, —— Magazines, booklets and programmes, —— stationery and marketing products, —— large scale graphics including hoardings, —— events stands, boards, banners, displays, vinyls, —— bespoke collateral, —— posters, —— reports, guides, manuals and workbooks, —— imagery/illustrations/animations, —— HTML emails, —— digital brochures, —— interactive tools and presentations, — developing brand propositions, inclusive of relevant research. — designing brand identity including: —— logo, —— core messages, —— intellectual property rights, —— trademarking, — defining/developing brand values, — developing/producing multi-channel brand guidelines, — typesetting, proofing and pagination, — liaison with printers/print managers and event or digital production teams. Agencies can deliver a wide range of events services from strategic and tactical event Programme management to the supply of event equipment. This may include, but is not limited to: — strategic event Programme design and management, — event catering – management of internal caterers or management and procurement of external catering team and waiting staff, — event production (including all technical services), — roadshows including experiential events, — seminars: — event, exhibition and conference design and production, including but not limited to: —— booking of entertainment, speakers and comperes, —— stage and exhibition stand design and production, —— build, installation and breakdown. — display stands and similar equipment, — event equipment hire, — project planning and management, — management of paying events, including financial reconciliation, — budgetary management, — delegate acquisition and delegate management services including access and DDA compliance, food safety and dietary requirements, — provision of on-site resource to manage and co-ordinate events, — venue sourcing, contracting and management including management of power, event dressing and equipment delivery/procurement, — management/oversight of event logistics – including delegate transport and access, — customer relationship management (CRM), — sponsorship activation and management, — risk management including management of all external legal and PLI requirements, implementation and management of emergency protocols, — design and installation of audio visual systems for events of varying sizes, — provision of laptops, tablet computers, touch screen style devices, portable display stands and similar equipment, — provision of delegate packs including bags, branded equipment etc. — international events (including but not limited to all services above). Agencies can provide digital marketing services and products both as sole services/products and to integrate with wider campaigns. In addition to the creation of specific products, agencies on this Lot are capable of managing all aspects of production for all digital platforms. This may include, but is not limited to: — web design, development and build including hosting, web management (24hr support service), — content creation and management, — search Engine Optimisation (SEO), — usability testing, — social media execution/implementation and strategy, — interactive tools including apps, — digital collateral. Agencies are capable of producing one or more of the following: — moving picture and video (TV, web, social etc) – including: —— promotional films, online, content, interviews, — large and small-scale production requirements (from TV commercials to talking heads, — stock imagery – sourcing/producing, — animation and motion graphics including fly-throughs, — drone footage, — augmented reality and bespoke VR/AR technology (visual projection, goggles etc), — videography and editing. Organisations who can deliver complete solutions for all printing, design and reprographics needs. The broad range of printing requirements could include: — prospectus printing, — letterheads, — postcards, — flyers/posters, — leaflets, — reports, — marketing materials, — business cards, — brochures, — guides, — banners. Organisations who can deliver complete solutions for all photography, videography, and editing requirements. The broad range of requirements could include: — videoing of events/workshops, — external or internal interview videos, — editing of in-house produced content, — still photography, — headshots, — external filming of case studies with partners/customers, — sourcing of B roll and/or stock imagery to complement video production.