Search Tenders

See open search engine optimisation tenders and awarded contracts for the UK public sector.

Search work reaches the market in two shapes. Some buyers tender it on its own, as an agency retainer or a technical audit. More often it sits inside a bigger brief: a website rebuild, a media buying framework, a student recruitment campaign. Both shapes are here, 388 notices on record, 162 of them already awarded.

Museums, universities, tourism bodies and national broadcasters are the regular buyers. A few of the newest briefs ask for AI search visibility alongside classic ranking work.

382 results

Showing 1–20 of 382 results

Other topic pages covering nearby areas of public sector spend.

Frequently asked questions

Frequently asked questions about search engine optimisation, search engine optimization, seo services, seo audit, search engine marketing, organic search, search visibility, search engine ranking in the UK public sector.

  • How do I find search engine optimisation tenders in the UK?

    Two ways in. Watch the portals for live SEO briefs, or start earlier and follow the buyers. Stotles aggregates notices from 100+ portals, so one search covers SEO retainers, website rebuilds that include search work, and the media frameworks that carry it. Platform-wide, 2,198 notices are open right now. Set your alerts on the phrasing rather than the job title: buyers label this work SEO, SEM, organic search and search visibility, and rarely the same way twice.

  • Who buys SEO and search marketing in the public sector?

    Museums, universities, tourism bodies, national broadcasters and public bodies running a large public website. The pattern in the notices is consistent: an organisation with a big content estate and a recruitment or visitor-numbers target behind it. Councils appear too, usually with search folded into a wider marketing or website contract rather than tendered on its own.

  • What CPV codes cover search engine optimisation?

    Three carry most of this work. 72414000 (Web search engine providers) is the closest fit and appears on 30 notices alongside this page's keyword filter. Broader codes do more of the lifting: 79340000 (Advertising and marketing services) on 92, and 72413000 (World wide web (www) site design services) on 29, which is what you would expect when search sits inside a website contract. Codes are not used as a filter here, because plenty of relevant notices carry none at all.

  • How much public sector search work has been awarded?

    162 of the 388 notices on record are awards, so there is a usable trail of who has bought search before and who won it. Only 5 sit at open tender right now, with 12 more at the pre-tender stage. This is a small, steady category rather than a busy one: expect a handful of live opportunities at any moment, and work the expiry dates on the awards for the next retender.

  • Is SEO tendered on its own or bundled into other contracts?

    Both, and the bundled version is more common. In a 50-notice sample of the newest matches, the standalone briefs were SEO agency retainers, consultancy support and audits. The rest were website builds, media buying frameworks and digital skills training that name search as one requirement among many. If you only sell SEO, read the bigger notices anyway: the search requirement is usually in the description rather than the title.

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