Awarded contract

BTA2176 - Search engine optimization Marketing for VB and VW Web

Details

Value
£667,925
Duration
1 year
Topic
Information technology services
Published
13 January 2026

Tender description

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland's visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Timeline

  1. Completed: Award date24 November 2025
  2. Completed: Award published13 January 2026
    Current notice
  3. Next: Contract expiry date23 November 2026in 2 weeks

About the buyer

VisitBritain / VisitEngland is a government organisation that promotes fair and open competition in its procurement. Requirements are met through Government Commercial Agency frameworks where they fit. Public framework agreements are used where they cover the need. Contracts are awarded on non-discrimination, equal treatment and transparency. Contracts above the threshold are categorised by risk and value, each with an assigned owner and manager.

No preferred supplier list is kept.

Over the past 5 years, most of VisitBritain / VisitEngland's contract awards have been in IT services, business services and software and information systems.

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Decision makers

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