Awarded contract

Digital Loyalty and Subscription Model Application

Details

Topic
Software package and information systems
Published
25 September 2025

Tender description

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare. Lot 1: Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

Timeline

  1. Completed: Award date26 February 2025
  2. Completed: Award published25 September 2025
    Current notice

About the buyer

Transport for Wales is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 48000000 · Software package and information systems

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Decision makers

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Contact nameJob titlePhone numberWork email
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Contracts Manager+44 •••• ••••••

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