Multichannel Advertising & SEO Agency for Student Recruitment
Details
- Supplier(s)
- Anything is Possible
- Value
- £1,050,000
- Topic
- Advertising and marketing services
- Published
- 4 June 2025
Tender description
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally. Lot 1: The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
Timeline
- Completed: Award published4 June 2025Current notice
- Completed: Award date4 June 2025
About the buyer
University of Abertay buys as a higher education body based in Dundee. Frameworks come from consortia including APUC, Scotland Excel and the Government Commercial Agency. The procurement team moved in-house from APUC in March 2025. Procurement follows the Procurement Reform (Scotland) Act 2014 and the Public Contracts (Scotland) Regulations 2015.
Over the past 5 years, most of University of Abertay's contract awards have been in IT services, business services and electrical equipment and lighting.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@university-of-abertay.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@university-of-abertay.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@university-of-abertay.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@university-of-abertay.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@university-of-abertay.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@university-of-abertay.gov |
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