Research Services for Segmentation Refresh

Tender description

Tourism Ireland wishes to enter into a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh. This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland. Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed. The Contract Period will be for up to four [4] years subject to budget and annual performance review, and other factors. Suitably qualified Research providers are invited to submit a Tender. FOR FURTHER INFORMATION ON THESE REQUIREMENTS PLEASE REFER TO THE REQUEST FOR TENDER DOCUMENTATION ATTACHED FOR DOWNLOADING