Communications/Media Support brief - Heritage Development Trusts

Tender description

In 2023, the Architectural Heritage Fund (AHF) launched its new Strategy for 2023-28 and also a three-year programme funded by The National Lottery Heritage Fund focused on supporting Heritage Development Trusts (HDT). The AHF is seeking to commission a consultant, or consultancy, to work with us over three years commencing January 2024 to help promote to national and regional media outlets the HDT programme and its model - particularly around sharing emerging lessons and impact - as well as the AHF and its broader work. This work should complement our existing in-house delivery of social media, newsletters, and web stories/blogs. We hope through this activity to raise the profile of the AHF and its HDT model to potential future funders, government agencies at all levels (local, regional, national), and the wider public. The work is expected to roughly divide 50:50 in support of promoting the HDT programme specifically and the AHF's corporate communications activity. Lot 1: To support the AHF in promoting its Heritage Development Trusts programme and its wider work via national / regional and specialist media. Specifically, we are seeking: • A regular pattern of days of support for promoting agreed topical content to your media contacts sourced by you within print journalism, television, radio, and other specialist media, with enough flexibility to enable 'peak periods of activity' as needed (e.g. timed to coincide with grants or loan announcements, launch of annual impact reports, etc.); • Support in creating - with feedback and support from AHF staff - both print and digital content (e.g. phone based social media films) to be used for promotion. Intended outcomes: For the HDT programme: • Promote the HDT model and fulfil our obligations to The National Lottery Heritage Fund regarding acknowledgement of their support; • Deliver opportunities for regional and national new pieces covering the work of our HDTs, as individual trusts and as a cohort; and • Share emerging lessons and demonstrate the impact of the HDT programme, informed by the HDT evaluation framework. For the AHF generally: • Broaden awareness of the AHF, its work and strategy, to policymakers, funders, and the wider public; • Share emerging lessons and demonstrate the impact of our work, informed by AHF-wide evaluation frameworks; and • Further the AHF's role and influence in shaping and informing national heritage, regeneration and social enterprise policy.