PURCON 823 Lead Strategic Marketing and Creative Partner

Tender description

The University of East Anglia (UEA) is seeking to appoint a Lead Strategic Marketing and Creative Partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in: Strategic Thinking - use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey Positive Challenge - initiate concepts that challenge the status quo and reimagine current practises and processes Driving Conversion - develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey. This tender covers three recruitment campaigns and the chosen supplier must be able to seamlessly integrate with on-going work and supplier partnership(s) including media buying. This tender covers the Undergraduate (UG) and Postgraduate (PG) (PHD and Masters) recruitment campaigns. PLEASE NOTE: in expressing an interest for this tender, you will be in receipt of information which is considered to be UEA Intellectual Property. We expect that candidates treat this information with the appropriate sensitivity that information of this nature requires. All information shared remains the Intellectual Property of UEA.