(NU/1393) - Market Research for Hospitality and Commercial Services

Tender description

The Hospitality & Commercial Services department within the University is looking to refresh their café and restaurant brand identity to further maximise the commercial potential available on Campus and within the City. Before undertaking any brand development, it is imperative to understand the starting point and end game. Newcastle University is inviting quotations for market research to enable the Hospitality & Commercial Services department to: i. better understand what currently works, what does not and what opportunities could be developed. ii. conduct an effective brand review, based on a clear understanding of the products, service style and environments which suit our different customer groups. Which will in turn enable the Department to establish a clear vision for the service. iii. effectively target specific groups to encourage promotional activities. iv. generate ideas for refurbishments and new builds to improve the customer experience. v. effectively plan financial resources to increase commercial viability. Keywords: market research, catering