Radio, television, communication, telecommunication and related equipment

Tender description

Procurement for the provision of Media Buying. The Supply of Media Buying Services Scope Scottish Water provide vital water and waste water services, essential to daily life, to 2 500 000 households and 156 000 business premises across Scotland, and therefore need to be able to plan and carry out advertising/comms which have the scope to reach and engage with customers at both a pan-Scotland level and a regional/local level. In order to identify, plan and use the most effective platforms/channel mix to reach the target customer audience/base Scottish Water would like to source and implement a new framework for the supply of Media Planning and Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service. The scope of the contract is to work in partnership with Scottish Water, supplying the media planning and buying services, which will include: — providing high quality technical advice and proposals for the most effective platforms and advertising/media channel mix to be considered for the campaign/ advertising activity. — proposing media schedules which will deliver effective/high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer Scottish Water the maximum potential reach, engagement and value. — providing monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign/advertising activity. The media buying services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across the following platforms/channels: — TV; — Radio; — Digital; — Social; — Outdoor; — Press. It is expected that the selected supplier will work closely with SW Corporate Affairs team as the primary contact, but will also be able to maintain and manage relationships and work independently with other Scottish Water departments who are considering an advertising media schedule to deliver either proactive and/or reactive comms activity. The supplier will be expected to provide a number of value added services to SW including but not limited to: — Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight; — Reporting (pre, during and post campaign/advertising analysis activity); — Dedicated Account Manager; — Audience profiling; — Planning, buying and management of all media proposed; — Optimisation and management including set up of campaigns/advertising activity (inclusive of ASBOF levy and any media commission/copyright licence, but excluding adserving if required); — Management of SW account, including all meetings, travel and expenses in the servicing of the account. FYI - If you are interested in applying for the above. Please see PQQ_2884 or alternatively project_9081 contained on sister website public contract scotand- tenders.