Corporate Design Contract

Tender description

A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities. This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials. The chosen Creative agency's scope of work will include: • Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns • Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio • Adaptation of existing creative concepts • Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc. • Events and exhibitions on an ad hoc project basis • Translation services • Face to Face marketing Lot 1: Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. The outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement. This is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract