2025-764 In-home Usage Data requirements for AHDB

Tender description

This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. Details below show the category items that included in AHDB’s analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ All information relevant to this opportunity can be found on the Central Digital Platform and Atamis eSourcing portal via the link https://defra-family.force.com/s/Welcome The closing date for this opportunity is NOON 3rd March 2026. The contract is for an initial 3 years with the options to extend by 1+1+1.