Closed tender

Creative Advertising Agency

Details

Value
£3,200,000
Topic
Advertising and marketing services
Published
1 October 2026
Submission
2 November 2026

Tender description

Services relating to advertising creative including: • Brand narrative, strategy and planning • Brand positioning and architecture • Advertising creative • Advertising production (TV and radio) • Digital content and video production • Social media advertising • Behaviour change We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions. The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.

Timeline

  1. Completed: Tender published1 October 2026
    Current notice
  2. Completed: Submission date2 November 2026

About the buyer

Affinity Water Limited buys as a utility from its base in Hatfield. Purchases above set thresholds fall under the Utilities Contracts Regulations 2016. Category managers work directly with contracted suppliers to manage spend areas. A pre-qualification questionnaire may be used to shortlist suppliers before tenders are issued. A panel of stakeholders then scores each tender against predetermined criteria. A standstill period applies before any higher-value contracts are signed.

Over the past 5 years, most of Affinity Water Limited's contract awards have been in construction materials, public utilities and business services.

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Decision makers

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