Social Brand Guardianship
Details
- Buyer
- Transport for Wales
- Value
- GBP 6,000,000
- Topic
- Business services: law, marketing, consulting, recruitment, printing and security
- Published
- 23 January 2026
- Submission
- 23 February 2026
- Source
- uk:find_a_tender
Tender description
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
Timeline
- Completed: Tender published23 January 2026Current notice
- Completed: Submission date23 February 2026
About the buyer
Transport for Wales is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79000000 · Business services: law, marketing, consulting, recruitment, printing and security
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov |
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