Campaign Planning and Delivery & Associated Services (GCU)
Details
- Supplier(s)
- PENNA PLC
- Value
- £1,370,331.08
- Topic
- Advertising campaign services
- Published
- 18 September 2026
Tender description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms Lot 1: The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms
Timeline
- Completed: Award date3 June 2026
- Completed: Award published18 September 2026Current notice
About the buyer
Glasgow Caledonian University buys as a higher education institution, with a Procurement Section based within its Finance Department. The university is a member of Advanced Procurement for Universities and Colleges, the procurement centre of expertise for education in Scotland. Where possible it uses agreements already tendered through Scottish and UK consortia. Scottish Procurement is among the main consortia it uses. Collaborative contracts are used to improve contract terms and value for money.
Over the past 5 years, most of Glasgow Caledonian University's contract awards have been in software and information systems, business services and electrical equipment and lighting.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@glasgow-caledonian-university.gov |
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