TRAS3118 - Refresh of the Transport User Personas
Details
- Supplier(s)
- IPSOS (MARKET RESEARCH) LTD
- Value
- £500,000
- Duration
- 2 years
- Topic
- Research and development consultancy services
- Published
- 24 August 2026
- Source
- uk:contracts_finder
Tender description
The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g. helping users to identify which personas are most important for policy questions. The project will take about a year, concluding with the relaunch of the personas in September 2027.
Timeline
- Completed: Award date17 August 2026
- Completed: Award published24 August 2026Current notice
- Next: Contract expiry date16 August 2028in 2 years
About the buyer
Department for Transport (DFT) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@department-for-transport-dft.gov |
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