Provision of In-Country Presence in Kenya (Glasgow Caledonian University)

Tender description

The University is seeking a Contractor for the Provision of In-Country Presence in Kenya. The Directorate of Future Students and Marketing key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition. Lot 1: The University has identified a need for Kenyan Regional presence to support recruitment targets and associated objectives. Kenya is a key diversification market for GCU, offering strong growth potential supported by a young and expanding population and increasing demand for international study. As the largest economy in East Africa, Kenya continues to produce a growing number of students seeking overseas education opportunities. We require an in-country presence to maximise recruitment opportunities for GCU postgraduate courses and to also grow the appeal of GCU undergraduate courses in the market. Based on research and previous experience of the HE sectors; this presence should be in a city hub – ideally Nairobi – as that fits well with our course portfolio and provides the institution with competitive advantage. We are requesting recommendations as how best to resource this.