Awarded contract

Google Analytics Renewal

Details

Buyer
University of Portsmouth
Supplier(s)
SERPICO MARKETING SOLUTIONS LTD
Value
GBP 74,400
Duration
2 years
Topic
Software package and information systems
Published
29 April 2026
Source
uk:find_a_tender

Tender description

The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years. ## Contract award

Timeline

  1. Award published29 April 2026
    Current notice
  2. Award date29 April 2026
  3. Contract expiry date31 March 2028in 2 years

About the buyer

University of Portsmouth is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 48000000 · Software package and information systems
  • 72000000 · IT services: consulting, software development, Internet and support

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Decision makers

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