Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services

Tender description

Ordnance Survey (OS) is Great Britain’s National Mapping Service and a government owned commercial company operating across the public sector and commercial data markets. As part of the Department for Science, Innovation and Technology, OS delivers trusted geospatial data, expertise and insight to government, businesses and consumers. Its role is to create, maintain and distribute authoritative geospatial data that underpins essential national infrastructure, supports public service delivery and drives economic growth across the UK. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. OS is seeking a specialist marketing and communications partner (“the Supplier”) to support the continued repositioning of OS as a modern, technology enabled data business and the UK National Mapping Service. The Supplier will support the organisation in delivering strategic, high impact marketing and communications activity across Business to Business (B2B) and Business to Government (B2G) audiences (“the Services”). OS requires the Supplier to be a full-service agency partner with deep experience designing, developing and delivering Go To Market Activity (GTM) in B2B / B2G markets. The Supplier will work with OS to deliver integrated marketing and communications that clearly articulate the national value of OS data and its critical role in supporting Government priorities. The Services will showcase how OS’s trusted data delivers social purpose, supports environmental goals, strengthens national resilience and fuels economic growth. Through compelling storytelling, targeted engagement and campaigns, the Service will highlight OS as the invisible data spine that underpins essential public services and empowers citizens every day. Our approach will ensure stakeholders across Government, and the wider public sector, fully recognise the breadth, impact and future potential of OS data as the Public Sector Geospatial Agreement (PSGA) evolves and approaches renewal. In parallel, the OS shareholder framework agreement requires OS to “grow the long-term value of the organisation”. This mandates OS to grow commercial revenues profitably. Outside of the public sector OS generates revenue through data sales across sectors such as utilities, telecoms, land & property, and financial services. The Supplier will play a key role in helping OS drive commercial (private sector) growth in the short to medium term and in supporting OS position itself with key government stakeholders to provide a platform to renew the PSGA and secure a new contract and funding for OS in the medium to long term. The contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The anticipated start date of the contract is 1 July 2026. The estimated value for this contract is £250k–£300k per annum. OS does not guarantee the estimated value of this contract. The exact spend on this contract will be dependent on OS requirements during the delivery of the contract. The above value is provided as an indication, and the final value of the contract will be subject to the outcome of the procurement process and the delivery of the contract in accordance with the final signed contract for this service.