Awarded contract

Creative Testing

Details

Buyer: Cabinet Office
Supplier(s): Swayable
Value: GBP 14,695
Duration: 1 year
Topic: Market research services
Published: 31 March 2026
Source: uk:find_a_tender

Tender description

Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround. ## Contract award

Timeline

Completed: Award published31 March 2026
Current notice
Completed: Award date31 March 2026
Next: Contract expiry date31 March 2027in 7 months

About the buyer

Cabinet Office is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

79310000 · Market research services

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@cabinet-office.gov
Commercial Director	+44 •••• ••••••	••••••••@cabinet-office.gov
Procurement Manager	+44 •••• ••••••	••••••••@cabinet-office.gov
Category Lead	+44 •••• ••••••	••••••••@cabinet-office.gov
Senior Buyer	+44 •••• ••••••	••••••••@cabinet-office.gov
Contracts Manager	+44 •••• ••••••	••••••••@cabinet-office.gov