Awarded contract

Water Efficiency Campaign (WEC)

Details

Supplier(s)
23RED Ltd
Value
GBP 75,000,000
Duration
4 years
Topic
Advertising services
Published
5 December 2025

Tender description

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra. ## Contract award Title: Water Efficiency Campaign (WEC)

Timeline

  1. Completed: Award date1 December 2025
  2. Completed: Award published5 December 2025
    Current notice
  3. Next: Contract expiry date31 March 2030in 4 years

About the buyer

Affinity Water Limited is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79341000 · Advertising services
  • 79342000 · Marketing services

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