Open Competition for Media Strategy, Planning and Buying 460
Details
- Buyer
- Maynooth University
- Topic
- Telecommunication consultancy services
- Published
- 26 November 2025
- Submission
- 9 January 2026
- Source
- ie:e_tenders
Tender description
The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
Timeline
- Completed: Tender published26 November 2025Current notice
- Completed: Submission date9 January 2026
About the buyer
Maynooth University is a publicly funded higher education institution in County Kildare, and buys through its own procurement office. Public funding obliges the university to tender its services, supplies and works requirements openly. Frameworks and contracts from the Office of Government Procurement are used wherever possible. Sourcing partners of the Office of Government Procurement also put those frameworks in place. Tenders respect the EU Treaty principles of fairness, openness, transparency and proportionality.
Over the past 5 years, most of Maynooth University's contract awards have been in business services, architectural and engineering services and office and computing equipment.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@maynooth-university.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@maynooth-university.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@maynooth-university.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@maynooth-university.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@maynooth-university.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@maynooth-university.gov |
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