Web Optimisation Platform
Details
- Buyer
- University of Exeter
- Supplier(s)
- AB TASTY LTD
- Value
- £219,800
- Duration
- 1 year
- Topic
- IT services: consulting, software development, Internet and support
- Published
- 17 November 2025
- Source
- uk:find_a_tender
Tender description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website. ## Contract award Title: Provision of a Web Optimisation Platform
Timeline
- Completed: Award date6 November 2025
- Completed: Award published17 November 2025Current notice
- Next: Contract expiry date1 December 2026in 3 weeks
About the buyer
University of Exeter is a higher education institution that runs its own procurement centrally through a dedicated Procurement Services team. Much of this procurement flows through frameworks including the Southern Universities Purchasing Consortium and the Crown Commercial Service. Catering contracts run through the separate TUCO framework. Competitive tendering, not a fixed list of approved suppliers, decides who wins the work in the end.
Over the past 5 years, most of University of Exeter's contract awards have been in construction work, IT services and laboratory and precision equipment.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@university-of-exeter.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@university-of-exeter.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@university-of-exeter.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@university-of-exeter.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@university-of-exeter.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@university-of-exeter.gov |
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