BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS

Tender description

Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand’s ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:Brand strategy- The continued development of the Amgueddfa Cymru masterbrand strategy.- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.- Developing of sub-brand strategies and platforms as appropriate – e.g. for a commercial project or museum development.- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.- Input to supporting strategies and projects of work of relevance to the brand.Brand identity- The continued refinement of our masterbrand identity.- Accessibility testing and development as digital applications evolve and develop.- Developing or refining future sub-brand identities or project branding.- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337. Specific roles necessary to meet our requirements may include:• Brand strategist• Creative strategist• Creative director• Designers• Digital brand/UX experts• Creative producers• Campaign strategists• Project managers• Planners(WA Ref:156337)