PR and Communications Services to support the release of Census 1926

Tender description

PR and Communications Services to support the release of Census 1926 The 1926 Census will be released online for public inspection on Saturday 18 April 2026. Related launch events include: • 1 public launch in Dublin, accompanied by an exhibition and publication launch on 16th or 17th April 2026 • 1 public launch in London (UK), accompanied by an exhibition and publication launch on 22nd April 2026 • 1 public launch in Boston (US), accompanied by an exhibition and publication launch (date TBC) • 3 regional launches, accompanied by exhibition and publication launches (dates TBC) The successful bidder will provide the following services: • Liaise with NAI contracted graphic designers on the development of an identity and brand guidelines for Census 1926. • Through research and consultation, identify existing and new target audiences for Census 1926 in Ireland and abroad. • Provide audience level insight and expertise. • Support stakeholder communications and manage expectations. • Devise a PR and communications strategy for Census 1926. • Develop a PR and communications campaign for Census 1926 for each of the 3 phases: Pre-launch, launch period, post-launch period. • Provide digital PR and communications services (either uniquely or in conjunction with other service providers). • Provide press release writing services. • Compile press packs. • Implement PR activity both online and offline. • Ensure regular reporting on, and measurement of communications activity with National Archives and the overall Departmental Communications Unit.