2D Corporate Design Marketing Activities, including Retail Specific Campaigns

Tender description

Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. Places requirements include the manufacturing of large print format campaign artwork, as well as technical aspects including survey sites, create artwork schematics and safely install artwork within both operational and non-operational settings. Lot 1: TfL Corporate Design A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities. This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials. The chosen Creative agency's scope of work will include: • Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns • Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio • Adaptation of existing creative concepts • Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc. • Events and exhibitions on an ad hoc project basis • Translation services • Face to Face marketing Lot 2: Places for London Marketing Activities This agency will provide full creative services, including but not limited to, strategic campaign direction, design, multimedia output, event and experiential, print and installation as required. This might also require: · Typesetting, Artwork, Proofing and Pagination · Digital content (web, email and social) · Events, brand experience and exhibitions, including staffing · Face to face and experiential marketing · Video, animation, and photography Lot 3: Places for London Retail Specific Campaigns, Vinyl's and Hoardings This agency will have the specific capability to design and install unit vinyl, site hoardings, signage and create marketing collaterals specifically to market vacant units and development schemes. · Creation of concepts for campaigns to promote properties To Let, development schemes and brand driven campaign activations · Surveying of retail units, hoardings and other outdoor media as required to create schematics for artwork to be created to be accurately installed (agencies must agree to follow site specific safety rules and hold necessary competencies. Works can be conducted by a third party if required, but accountability will sit with the agency to ensure accuracy) · Design for hoardings and vinyl for glazing · Installation of signage, hoardings and vinyl artwork