Awarded contract

TfL 96033 - Transport for London Brand Licensing and Development

Details

Value
GBP 4,727,502
Duration
5 years
Topic
Marketing management consultancy services
Published
12 August 2025

Tender description

This is a service concession contract. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.

Timeline

  1. Completed: Award date31 March 2023
  2. Completed: Award published12 August 2025
    Current notice
  3. Next: Contract expiry date31 March 2028in 2 years

About the buyer

Transport for London is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79413000 · Marketing management consultancy services

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Decision makers

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