BBC Radio

Tender description

The BBC Local Radio network of 40 stations has a unique challenge to be local in each Transmission Area (aka TSA) but also share a network sound. Each station name needs to take pride of place in the station imaging from BBC Essex to BBC Hereford and Worcester. We aim to provide “radio with character”. Every station on the Local Radio Network should offer compelling speech, great stories, local sport and news and listener interaction – all combined with a great music mix from the 60s to the present day. Local Radio is there to “own the local conversation” we share the joy and pain of our listeners when major events happen, we champion the regions we serve, hold decision makers to account when things go wrong and celebrate sporting successes. We are looking for a company with a significant and proven track record of composition, production and delivery of imaging to a large network of stations. We want the station sound package to be contemporary, memorable, bold and evoke an emotional connection with our audience. We require the use of a sonic logo which would be repeated in all themes. We want it to be ambitious and to work equally well with music and speech in keeping with our 60/40 speech/music brief. It is crucial that the production can be easily and quickly adapted for each station, and we want it to sound clean and contemporary. We would welcome a pitch from your company by 31 October 2025. We would expect delivery of the first cuts by Spring 2026 ready for rollout across all 40 stations in Summer 2026.