Invitation to tender for Bord Bia’s Sustainability Understanding for Asian Consumers

Tender description

Bord Bia’s Strategic Insight team provides inspiring leadership to industry and the organisation by leveraging powerful market, trade and consumer insights to drive strategy development and successful business growth. Central to our current strategy is the ambition to drive the reputation of Ireland as a source of sustainable, nutritious food in the international marketplace. Our previous thought leadership project indicated that Asian markets lag in the understanding of sustainability, and this knowledge gap has affected the effectiveness of Bord Bia’s communication in Asian markets. We are seeking an experienced insight agency to help us uncover how these concepts are understood in key Asian markets by consumers to enhance the relevance and effectiveness of communication with local audience.