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Closed tender

Contract for the Provision of Customer Relationship Management System

Details

Buyer
Robert Gordon University
Value
£300,000
Topic
Software package and information systems
Published
23 May 2025
Submission
2 July 2025
Source
uk:find_a_tender

Tender description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. Lot 1: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Timeline

  1. Tender published23 May 2025
    Current notice
  2. Submission date2 July 2025

About the buyer

Robert Gordon University is a Scottish university in Aberdeen, run on a devolved structure where departments manage their own budgets. Departments must spend with contracted suppliers wherever possible. A contracted supplier is one that has won a university or consortium tender. Suppliers can take part through the relevant Invitation to Tender route. Markets are investigated when contracts come up for renewal.

Over the past 5 years, most of Robert Gordon University's contract awards have been in business services, software and information systems and IT services.

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