Expired contract

Brand Response Campaign

Details

Value
GBP 1,500,000
Duration
1 year
Topic
Business services: law, marketing, consulting, recruitment, printing and security
Published
28 March 2025

Tender description

The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign. Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders. Key deliverables: - Brand response creative platform and concept development - strategic and creative services. - Activation campaign concepts and development - strategic and creative services. - Account Management and reporting against deliverables and budget. - Development of always-on messaging matrix. - Production of media assets in line with media plan delivery - including TV and radio. - Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies. ## Contract award Title: C001178.00 - Brand Response Campaign

Timeline

  1. Completed: Award published28 March 2025
    Current notice
  2. Completed: Award date28 March 2025
  3. Completed: Contract expiry date7 April 2026

About the buyer

Transport for Wales is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79000000 · Business services: law, marketing, consulting, recruitment, printing and security

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