TfGM Sponsorship Agency Services Framework

Tender description

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network. TfGM’s Commercial team has been successfully generating income through the use of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial opportunities aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including; - objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market - identification of potential sponsorship assets within TfGM’s portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies - the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market - Sales resource to lead and support on negotiations to secure sales - Contract management and potential account management support for sponsorships on an on-going basis Keywords: commercial sales, sponsorship, asset management , asset sales