TEN-2324-029 -Nest Brand Creative Partnership

Tender description

Nest is looking to develop a creative partnership that will help us bring our Nest story to life in a warm and engaging way. The world of pensions can be complex and distant, with the prospect of retirement far off for many of our members. The aim of this partnership will be to support us in increasing awareness and comprehension of what Nest is, positioning the brand as a life partner to our members. We are looking to build a long-term partnership to enable us to build consistency over time. Lot 1: The scope of this brief is to: - Help us build our Nest story in an engaging, accessible and distinctive way - Develop a ‘Nest world’ of distinctive characters that have authenticity at the heart - Develop stories for our Nest characters to live in and that can be used across our earned, owned, paid and shared media channels, including a piece of hero content