Expired contract

Changing the supermarket offer for lamb in the Hauts de France ( Northern region)

Details

Buyer: Department for Environment, Food & Rural Affairs (DEFRA)
Supplier(s): Interbev
Value: GBP 90,000
Duration: 8 months
Topic: Promotional services
Published: 28 February 2024
Source: uk:contracts_finder

Tender description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.

Timeline

Completed: Award published28 February 2024
Current notice
Completed: Award date1 April 2024
Completed: Contract expiry date30 November 2024

About the buyer

Department for Environment, Food & Rural Affairs (DEFRA) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

79342200 · Promotional services

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Commercial Director	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Procurement Manager	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Category Lead	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Senior Buyer	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Contracts Manager	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov