GMCA 947 Greater Manchester Gender-Based Violence Campaign

Tender description

We are inviting agencies to pitch creative ideas for the next major iteration of the #IsThisOK gender-based violence behaviour change campaign in Greater Manchester. The campaign aims to challenge the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms – from street harassment to the most serious of crimes – and reach across Greater Manchester’s diverse communities and cultures. The successful agency will be asked to create and deliver a major, high-profile campaign including research and insight; production of digital and physical materials; and measurement and evaluation, for an overall approximate cost of £150,000 to be rolled out across Greater Manchester starting early in Spring 2024 and running over a period of up to 18 months. Keywords: CAMPAIGN, PUBLIC RELATIONS, GENDER BASED , VIOLENCE, MARKETING, VRU