Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

Tender description

Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator. Lot 1: CrossCountry Only CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: • Bring innovative concepts and focus on budget efficiencies for maximum impact. • Continued media booking as well as innovative ideation for the purchasing funnel. • Have a proven track record in driving brand growth and marketing success. • Collaborate seamlessly with our teams to add measurable value. • Understand our unique business challenges and demonstrate professionalism and attention to detail. • Be agile in responding to evolving market conditions. • Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. • Have an understanding of internal communications and support for our internal comms department for deployment of items • Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator. Lot 2: Chiltern Only Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: • Bring innovative concepts and focus on budget efficiencies for maximum impact. • Continued media booking as well as innovative ideation for the purchasing funnel. • Have a proven track record in driving brand growth and marketing success. • Collaborate seamlessly with our teams to add measurable value. • Understand our unique business challenges and demonstrate professionalism and attention to detail. • Be agile in responding to evolving market conditions. • Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. • Have an understanding of internal communications and support for our internal comms department for deployment of items • Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.