Editorial Optimisation Tool

Tender description

The BBC requires a solution to provide an editorial optimisation tool. The tool must have real-time monitoring functionality and enable the BBC to optimise audience metrics by making editorial adaptations to page layout and content of BBC websites and mobile applications on iOS and Android, and to monitor the effects of such editorial adaptations. The Service must enable the BBC to send an unlimited page view volumes from any page delivered as responsive web (including hybrid/wrapped mobile applications), plus any BBC native apps. The BBC has a large volume demand for these services, for example processing daily volumes in the region of: 1) 113m page views 2) 16m unique visitors 3) 40m engagement minutes 4) 6,500 API calls a day Volumes are indicative due to the nature of the BBC's business and may be impacted by key events such as sporting events or major news stories. The BBC estimates there will be in the region of 1,000 users of the system. The contracts initial term is for a period of 2 years. The Contract may be extended at the BBC's discretion by up to 12 months on three (3) occasions.