Brand Tracking/PIN/PRO/224

Tender description

The OU will soon be embarking on a competitive tender for Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers. The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers. Agencies that would like to participate in this early market engagement exercise must do so via the OU's e-tendering website, In-Tend:-https://in-tendhost.co.uk/openuniversity/ To participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October 2024 via the correspondence function on In-Tend.