Awarded contract

Marketing and Student Recruitment Services in United Arab Emirates (UAE)

Details

Value
£513,968
Topic
Advertising and marketing services
Published
26 September 2024

Tender description

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University’s strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator. Lot 1: Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University’s strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator.

Timeline

  1. Completed: Award date23 May 2024
  2. Completed: Award published26 September 2024
    Current notice

About the buyer

Swansea University is a Welsh higher education institution that buys through its own central Procurement team. Higher Education and public sector frameworks give access to more agreements. Faculties and professional services units handle low-value purchasing day to day under a devolved budget.

Over the past 5 years, most of Swansea University's contract awards have been in business services, printed matter and software and information systems.

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