Expired contract

Google Adwords, Search, Display and Re-targeting ads

Details

Value
£101,000
Duration
10 months
Topic
Office and computing machinery, equipment and supplies except furniture and software packages
Published
9 September 2024

Tender description

Google has a virtual monopoly of the search market, other providers would not deliver the volumes needed for student recruitment. Advertising with Google has proven to be, ref University statistics, the best source of advertising for the Annual Campaign, delivering the greatest volumes of website traffic and ultimately applications

Timeline

  1. Completed: Award published9 September 2024
    Current notice
  2. Completed: Award date1 October 2024
  3. Completed: Contract expiry date31 July 2025

About the buyer

University of Bedfordshire is a higher education institution with five campuses across Bedfordshire and Buckinghamshire: Luton, Bedford, Aylesbury and Milton Keynes. Its procurement team gives professional and strategic lead on procurement, and coordinates corporate contracts and purchasing arrangements for the whole university. A procurement policy, updated September 2020, sets out how the university buys and applies its financial regulations.

Over the past 5 years, most of University of Bedfordshire's contract awards have been in business services, IT services and software and information systems.

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Decision makers

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