NMRN Brand Development Programme

Tender description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels. The tender is split into two lots, please see the ITT for specific information related to this. The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this. All clarifications are to be sent to tenders@nmrn.org.uk