Expired contract

Advertising Services - Media Planning and Buying for Student recruitment (UK and International)

Details

Value
£500,000
Duration
1 year
Topic
Advertising and marketing services
Published
10 July 2024

Tender description

The University of Sheffield has awarded a contract to a supplier for the provision of media planning and buying services to advertise the University to our diverse range of audiences. This contract will support the University's advertising efforts across a diverse range of audiences in UK and international student recruitment (undergraduate, postgraduate). The successful agency will leverage their expertise in various advertising channels to effectively reach these audiences. These channels include: 1. Social media advertising 2. Paid search advertising 3. Mobile advertising 4. Display advertising 5. Podcast advertising 6. TV advertising 7. Cinema advertising 8. VOD advertising 9. Audio advertising 10. In-game advertising 11. Print advertising 12. Out of home advertising 13. Any new or relevant platforms to target our audience appropriately The supplier was awarded through Lot 4 on the ESPO Advertising Solutions 3A_20 Framework Agreement.

Timeline

  1. Completed: Award date26 June 2024
  2. Completed: Award published10 July 2024
    Current notice
  3. Completed: Contract expiry date25 June 2025

About the buyer

University of Sheffield is a higher education institution whose Procurement Office lets and manages contracts for its schools and departments. The university also buys through regional and national frameworks as a member of the North Eastern Universities Purchasing Consortium, part of UKUPC. They cover catering, furniture, computing, laboratory supplies, postal services, domestic services, professional services and stationery. Once a contract is let, each school and department must buy from the contracted supplier.

Over the past 5 years, most of University of Sheffield's contract awards have been in construction work, industrial machinery and laboratory and precision equipment.

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Decision makers

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