The Provision of Digital Marketing Services

Tender description

The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas. Lot 1: The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.