Marketing and Education to reduce drownings and increase water safety awareness

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Our focus is on public awareness and education. Tragically, over the last ten years, an average of 118 people drowned each year in Ireland. We feel that this is simply unacceptable considering that most fatalities are avoidable. We strive to reduce these fatalities by increasing water safety awareness and by changing attitudes and behaviours so that our aquatic environments can be enjoyed with confidence and safety.