Closed tender

Customer Data Platform (CDP)

Details

Value
GBP 6,250,000
Topic
Data management services
Published
21 March 2024
Submission
25 April 2024

Tender description

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Timeline

  1. Completed: Tender published21 March 2024
    Current notice
  2. Completed: Submission date25 April 2024

About the buyer

The British Broadcasting Corporation (BBC) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 72322000 · Data management services

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