Media Buying Services

Tender description

The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. Lot 1: The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefor to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity: - Drive awareness - Make audiences aware of Leeds Trinity University - Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer - Drive conversion - Make audiences select Leeds Trinity University as their 1st choice - Drive advocacy - Make audiences be brand ambassadors of Leeds Trinity University