Carents Room - Phase 2

Tender description

"The Carents Room" project aims to reach 1 million potential Carents in the UK, this ambition agreed between Cadent and NGN in October 2021. There are currently an estimated 5 million Carents nationally. They are the largest group of unpaid carers and growing rapidly in the face of our ageing population. The Carents Room is an interactive, online website for Carents to access anywhere in the UK and receive instant online support. The objectives of this project are: - To have an interactive online website for 1 million Carents during the course of the project to access instant support, energy advice and health information - Ability to be able to register an account with The Carents Room to access additional service and support - Direct users to findmygdn.co.uk to identify their GDN and link to relevant websites to generate 5000 Priority Service Registrations (PSR) per annum. Using a referral code to enable GDNs to track how many referrals the website has generated. This method of traffic direction can also be used to encourage users of "The Carents Room" to complete CO awareness questionnaires - Improve functionality of the website that is currently active - Increase awareness of the website and the related social media community by using a marketing strategy company - Raise awareness about the dangers of CO by specific information, and additional signposting to relevant online resources including, but not limited to, GDN websites etc - Raise awareness of energy efficiency by specific information, and additional signposting to relevant online resources including, but not limited to, GDN websites, charities, warm home schemes etc - To become commercially self-sustainable - GDPR Compliance - Accessibility of the website to be functional e.g. Recite ME Lot 1: A contract is being awarded to Stratra Nostra to deliver "The Carents Room" project. This aims to reach 1 million potential Carents in the UK, this ambition agreed between Cadent and NGN in October 2021. There are currently an estimated 5 million Carents nationally. They are the largest group of unpaid carers and growing rapidly in the face of our ageing population. The Carents Room is an interactive, online website for Carents to access anywhere in the UK and receive instant online support. The objectives of this project are: - To have an interactive online website for 1 million Carents during the course of the project to access instant support, energy advice and health information - Ability to be able to register an account with The Carents Room to access additional service and support - Direct users to findmygdn.co.uk to identify their GDN and link to relevant websites to generate 5000 Priority Service Registrations (PSR) per annum. Using a referral code to enable GDNs to track how many referrals the website has generated. This method of traffic direction can also be used to encourage users of "The Carents Room" to complete CO awareness questionnaires - Improve functionality of the website that is currently active - Increase awareness of the website and the related social media community by using a marketing strategy company - Raise awareness about the dangers of CO by specific information, and additional signposting to relevant online resources including, but not limited to, GDN websites etc - Raise awareness of energy efficiency by specific information, and additional signposting to relevant online resources including, but not limited to, GDN websites, charities, warm home schemes etc - To become commercially self-sustainable - GDPR Compliance - Accessibility of the website to be functional e.g. Recite ME